Voice of Customer Research (VOC Research)
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Overview
2 - 9
Employees
2008
Year Founded
ABOUT VOICE OF CUSTOMER RESEARCH (VOC RESEARCH)
Win more business. Retain more customers.
Voice of Customer Research (VOC Research) offers Win/Loss and Customer Satisfaction interviews along with analytical services designed to enhance your business acquisition and customer retention efforts. We focus on conducting professional, unbiased discussions with key decision-makers among your customers, prospects, and intermediaries to collect their insights, feelings, and feedback regarding your company and its main competitors' offerings. Our interview and analysis services encompass: Win/Loss analysis, Customer Satisfaction assessments, Lost Customer (Churn) evaluations, Customer Loyalty and Retention studies, and more.
LANGUAGES SPOKEN
English
HIGHLIGHTS
2 - 9
Employees
2008
Year Founded
Services
Focus
Industries
Clients
Services Provided
50% NPS & Customer Satisfaction Research
40% Churn Analysis & Retention Strategy
10% Voice of Customer (VoC) Programs
60% Market Research & Competitive Intelligence
40% Customer Experience (CX) Strategy
About the Team
OUR STORY
Founded in 2008 by Bill Storey, VOC Research is a specialized B2B competitive intelligence company focusing on voice of customer research. Serving prominent clients like IBM, Liberty Mutual, Harvard Pilgrim Healthcare, and Verafin, the company excels in conducting unbiased conversations with key decision makers including customers, prospects, and intermediaries. These insights enable clients to secure new business opportunities while minimizing losses. Over time, VOC Research has expanded its competitive intelligence services to meet the varied needs across multiple industries. With a commitment to impartiality, extensive experience, and a proven track record, Bill Storey and his team deliver valuable, ROI-driven intelligence that empowers businesses to enhance their competitive edge.
