Starbucks Cinema
The creators of the famous Pumpkin Spice Latte tasked us with crafting an experience that would position Starbucks® Autumn collection as the quintessential cultural icon and the ultimate seasonal celebration. The goal of the campaign was to honor the beloved PSL in fresh, contemporary ways by highlighting innovative iced options and promoting the growth of non-caffeinated tea drinks to attract a broader audience. For three memorable days, our Starbucks pop-up outdoor cinema commemorated the cherished pumpkin spice season by screening cult classics in the iconic Covent Garden Piazza, featuring nine eagerly awaited showings. In addition to the films, attendees could snap Instagram-worthy photos at the shimmering photo wall and pick up their free Pumpkin Cream Iced Chai Latte from the collection kiosk before enjoying a complimentary bag of pumpkin spice popcorn during the main event. Loyalty program members and newcomers received special benefits, including goodie bags with branded PSL cups and Starbucks At Home coffee pods, all capturing the essence of the season.