NO BS – Brand Identity & Product Packaging Design
NO BS, a sister brand of FITTR, was established with a commitment to providing clean and authentic nutrition products. The inaugural product, Instant Protein Oats, aimed to create a distinct brand identity characterized by simplicity, trust, and clarity. TIKDI collaborated with NO BS to develop the entire brand ecosystem, which included brand identity, packaging, and visual communication. We began by engaging in detailed conversations with the founder to gain insights into the brand's vision, positioning, and target audience. From this foundation, our team crafted a comprehensive brand system that encompassed logo and identity design, typography, visual language, brand guidelines for uniformity across platforms, and product packaging design and labeling. We created four variants of packaging for Instant Protein Oats, ensuring each one had its own unique identity while still being cohesive. The design emphasized clean, minimal, and functional aesthetics in line with the brand's No BS philosophy. The brand was successfully launched with a robust and cohesive visual identity, which helped build credibility in the nutrition market. The branding and packaging were crucial for effective product positioning, and the successful introduction has led to plans for expanding the NO BS product lineup. Key focus areas included brand strategy, logo and identity design, typography and visual systems, brand guidelines, as well as product packaging and label design for various variants.