What brand film and corporate video production companies deliver
Pre-production is where the money is saved or lost: a creative treatment, the script, a storyboard, casting, locations, permits, scheduling and a budget broken down by day. Production supplies the director, cinematographer, camera and lighting crew, sound recordist, drone operator, and the interview technique that gets a nervous chief executive to speak plainly. Post-production covers the edit, color grading, motion graphics and titles, music licensing, voiceover, captions and subtitles, and the versioning that turns one hero film into vertical, square and silent cuts for each channel.
The deliverables are the master film in the agreed resolution, the cutdowns and social versions, stills pulled from the shoot, and, if negotiated, the raw footage and project files. Firms sell their services as single productions, campaign packages with several films from one shoot, event and conference coverage, and retainers that put a crew on site every quarter to keep a content library current.
A standard job runs from brief and treatment, through a pre-production meeting that locks script and schedule, the shoot days, a rough cut for comment, a fine cut, then color, sound and delivery.