Particle | New York was founded on the vision of collaborating with emerging Oscar-winning talent to craft compelling stories that resonate deeply with audiences. The company focuses on empowering these creators to develop authentic narratives for brands aiming to strengthen their engagement with consumers. Since its inception, Particle | New York has brought its expertise to campaigns for renowned clients such as Mattel, P&G, Enfamil, Netflix, Uniqlo, and Jared Jewelers, as well as innovative brands like Native, Natori, and Brooklinen. Their approach centers around prioritizing the audience's perspective, ensuring disciplined production with balanced budgeting tailored to clients' objectives. They emphasize efficiency, often returning unused budget funds, ensuring no overspending or compromises in quality.