Parasol Projects
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Overview
$1,000+
Min Project Size
2 - 9
Employees
2012
Year Founded
ABOUT PARASOL PROJECTS
Your One-Stop Solution to Popping-Up in NYC!
Parasol Projects is the leading Pop Up agency in New York City. We provide a selection of Pop Up Spaces available for short-term rentals right in the center of the city, along with professional production services to bring your creative visions to life. Our versatile gallery spaces have been the starting point for numerous art exhibitions, temporary retail and fashion initiatives, showrooms, sample sales, and various events. We’re here to support you at every stage, from ideation to execution!
Languages Spoken
English
HIGHLIGHTS
$1,000+
Min Project Size
2 - 9
Employees
2012
Year Founded
Services
Focus
Industries
Clients
Services Provided
59% Event Management
21% Accommodation Services
20% Artistic Services
About the Team
OUR STORY
Parasol Projects stands as New York City's foremost partner for pop-up retail activations, expertly managing over 150 temporary retail events annually across Manhattan, Miami, Los Angeles, and Chicago. Founded by leaseholders and operators familiar with the complexities of launching pop-ups, the company streamlines the entire process—from site scouting in vibrant neighborhoods like SoHo and Tribeca to full-scale production, marketing campaigns, operations, and virtual extensions. They uniquely cater to both brands and property owners by delivering turnkey solutions that generate foot traffic, fill vacant spaces with vetted brands, and protect property reputation without long-term leases. Committed to precision and neighborhood value, Parasol Projects offers personalized, end-to-end service, ensuring seamless execution and lasting impact in every activation.
Projects & Clients
Project Size & Rate
Minimum Project Size
$1,000+
Locations
Headquarters
251 Elizabeth Street
New York, New York, United States 10012