not so secret

Not So Secret is an independent creative and production agency based in Toronto, designed for the AI era. We develop and execute campaigns and content for brands and internal teams, with senior creative and production professionals collaborating from the outset. In a landscape that includes traditional, AI, and hybrid production, we select the most suitable approach for each concept. This methodology is known as Creative to the Power of Production™. We believe that production is a creative choice, and each brief now involves genuine creative decisions during the development process. By merging creative insight and production expertise early on, we enhance the quality of the work before it is finalized. Additionally, we provide guidance to agencies and internal teams regarding AI in advertising and production, covering aspects like workflows, craft standards, rights, and copyright. The agency was co-founded by Stephanie Walker-Wells (President) and Neil Walker-Wells (CCO, formerly Executive Creative Director at Juniper Park\TBWA), boasting decades of experience across North America, Africa, Europe, and the Middle East. For more information, visit thisisnotsosecret.com.