Founded in 2018 by Luke, who began ClickUp's content engine in a garage in Dana Point, new norml media is a creative studio specializing in corporate-humor short-form content for B2B brands on LinkedIn. With a proven Billion View Blueprint—responsible for over 4 billion impressions and viral hits at ClickUp—the studio offers tailored, white-glove creative services without handling paid media budgets, focusing exclusively on high-impact content. Committed to personalized engagement, every project is custom-scoped to align with brand-specific needs such as volume and channels. Their data-driven approach refines content over a minimum three-month period to optimize audience connection and CTR, delivering authentic stories that resonate without bloated processes or templates.