Lopez Negrete is the largest independent advertising and marketing agency in the nation that is both Hispanic-owned and operated, focusing on assisting corporations in connecting with Hispanic consumers. This demographic is a significant contributor to the economy, boasting over $1.3 trillion in buying power and accounting for 69% of total homeownership growth by the end of 2015. As a comprehensive advertising and marketing partner, Lopez Negrete is built around a strategic framework. Its Strategic Business Planning Unit includes Business Analytics, Research, and Strategic Planning teams, which provide crucial market and consumer insights necessary for developing measurable and impactful programs. The agency’s integrated creative and production departments enable it to develop comprehensive programs and platforms with unmatched speed, quality control, and efficiency, giving clients a strategic edge. Lopez Negrete has collaborated with several major global brands to help them capitalize on the economic opportunities presented by marketing to the Hispanic community, fostering trust and preference among Latino consumers. Some of the brands they have worked with include Walmart, Bank of America, McDonald’s, Fiat Chrysler Automobiles, United Airlines, and Samsung, among others.