Integrated Marketing + PR for Kolbe Gallery PNW
Kolbe Gallery Pacific North-West
Finestra Design Inc.'s Kolbe Gallery PNW operates three upscale showrooms in Vancouver, Seattle, and Calgary, catering to both commercial and residential projects in Alberta, British Columbia, Washington, Alabama, and Hawaii. The brand embodies a blend of luxury architecture and cutting-edge innovation, necessitating a marketing strategy that addresses both aspects. Bujou Studios was engaged to oversee all advertising, digital marketing, public relations, event planning, and sales funnel automation across these locations. Our goal was to create interconnected systems linking marketing, design, and business development, ensuring that each engagement was not only visually stunning but also operationally effective. Throughout 2022, we produced and directed four editorial campaigns in three cities, meticulously managing all aspects from travel and logistics to customer engagement. These efforts fueled enhanced social media initiatives and facilitated the development of a bespoke internal application for project coordinators, granting their team remote access to essential visual product guides and sales tools. Our collaboration also led to significant PR placements, including a feature in DWELL, which aligned Kolbe’s architectural narrative with an audience that appreciates design. By refining Kolbe’s visual branding, enhancing their sales tools, and streamlining their communication strategy across departments, Bujou contributed to transforming brand equity into tangible business results — establishing Kolbe as the preferred design partner throughout the Pacific Northwest.