Top Partnership & Channel Strategy Companies
Selling through others, whether resellers, distributors, system integrators, referral partners or technology alliances, can reach buyers a direct sales team never will, but only if the program is designed with care. Partnership and channel strategy consultants decide which partner types fit your market, design tiers, margins and incentives, write the partner agreement terms, build enablement and deal registration, and recruit the first partners. Companies call them when direct sales costs climb, before entering a new country, or when an existing partner program produces logos but little revenue.
Pick from this list by partner type: reseller programs, cloud marketplace alliances and referral networks call for different expertise.