Founded in 2000 by Maria Varvarikos, ZOÏ Agency embodies the Greek meaning of its name, ‘life,’ by creatively bringing brands to life. With offices in New York, Montreal, and Toronto, this boutique firm offers comprehensive North American support and global PR services. Maria, with over two decades of PR and marketing experience, leads a passionate team who act as brand ambassadors, deeply understanding and conveying each client’s unique identity. ZOÏ prioritizes personalized, innovative strategies over generic mass outreach, cultivating lasting client relationships and delivering measurable results. Their expertise spans strategic PR planning, event management, influencer collaborations, and digital campaigns, serving notable clients like Tiffany & Co. and H&M. ZOÏ thrives on storytelling, innovation, and fostering brand growth through tailored, impactful communications.