ZGM Modern Marketing Partners

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Overview

$75,000+

Min Project Size

50 - 249

Employees

2001

Year Founded

ABOUT ZGM MODERN MARKETING PARTNERS

Make your mark

We are the largest independent, full-service marketing agency in western Canada, with locations in Edmonton and Calgary. Our mission is to assist reputable organizations in making a more significant impact by blending human insight and technology to create and implement strategically effective, visually appealing, and data-driven marketing campaigns.

Tech Stack

VueJSWordPressSquarespace

Languages Spoken

EnglishFrench

HIGHLIGHTS

$75,000+

Min Project Size

50 - 249

Employees

2001

Year Founded

Services

Focus

Industries

Clients

Services Provided

14% Graphic Design

20% Brand Identity Design

20% Out of Home Design

13% Print Design

33% Broadcast Video

About the Team

OUR STORY

Our company thrives on the diverse talents and personalities of our dedicated team members, each bringing unique passions and skills to the table. From senior media strategists passionate about healthy plans, to meticulous directors of media and innovation, our team balances creativity and precision. Our staff includes art directors who play with pixels and color, account managers who love puzzles, and digital leads who execute projects with detailed lists. The leadership consists of partners and directors who tirelessly push our craft forward while fostering a supportive environment. This blend of creativity, organization, and authentic engagement allows us to deliver exceptional marketing, design, and media solutions that resonate with clients and audiences alike.

Portfolio

Changing the Playbook

Hone Athletics

**THE CHALLENGE: A New Communication Approach** Coaches must not only understand their team's mental health but also know how to respond appropriately. Athletes need reassurance that their voices will be heard and their privacy safeguarded. We needed to develop a fresh method for communication between coaches and athletes to accurately assess mental health and team performance. **SOLUTION: Applications for Everyone** We created an app for athletes that prompts them with data-driven questions to evaluate their mental health and anonymously share their responses with their coach. For coaches, we designed a web application that presents these athlete survey results, accompanied by tips and strategies to address low scores. Additionally, we developed an app for league administrators to analyze the mental health of their teams and coaches. **Brand Expansion** Recognizing that mental health is a widespread issue among teams, we designed the HONE brand with the potential for growth in mind. Our system is structured to expand and adapt, catering to various sectors including corporations and educational institutions. **Digital Ecosystem** In addition to the product itself, we established a comprehensive communication system that encompasses aspects like customer relationship management (CRM) segmentation and optimization, digital sales, lead nurturing, email automation, and content scheduling. Everything was designed to be seamless, poised for growth, and ultimately ready to be transferred to the HONE internal team for ongoing management. **Continuous Improvement** As with any startup, adaptability is crucial. HONE continues to evolve, and we take pride in maintaining our momentum. Through ongoing testing and feedback from athletes and coaches, we have refined this application to be exceptionally effective. We are now exploring new markets and expansion opportunities by building on our solid foundation. **RESULTS** Since its inception, HONE Athletics has expanded to encompass the entire Ontario Hockey League and the Canadian Sport School Hockey League (CSSHL), achieving a 92% client retention rate and a 250% year-over-year growth in our client base.

Changing the face of hockey

HDA - Hockey Diversity Alliance

THE CHALLENGE A history of discrimination – Hockey has a troubling aspect where players of color, including black, brown, and indigenous athletes, face racism, resulting in significant repercussions for the sport. Youth hockey league registrations are declining at a concerning rate. In a moment of racial awareness, nine NHL players of color united to highlight the pressing issues within the sport. Their goal was to help ensure that children of color develop and maintain a passion for hockey by fostering diversity and inclusivity. With crucial meetings scheduled with the NHL and Hockey Canada and only weeks before the NHL resumed activities in Covid bubbles, the Hockey Diversity Alliance enlisted ZGM to create a refined brand. This process was completed more swiftly than Connor McDavid on a breakaway. THE WORK Branding – Within a month, from the establishment of the Hockey Diversity Alliance to the kickoff of the 2020 season, ZGM created an engaging logo and brand identity for the HDA. On August 1, 2020, Matt Dumba became the first NHL player to kneel during a national anthem ceremony, wearing the HDA hoodie designed by ZGM. As he knelt, ZGM launched the HDA website, store, brand video, and social media accounts, alongside the #isupporthda campaign. Campaign – The highly effective #isupporthda organic campaign was initiated to garner support from allies. Players shared a video featuring HDA supporters (including Connor McDavid, Patrick Mahomes, Alexander Ovechkin, and others) publicly showing their backing for the HDA and the Black Lives Matter movement. The social media channels, created and managed by ZGM, accumulated over 27,000 followers. RESULTS Matt Dumba’s speech and subsequent actions during the anthem were witnessed by millions as the 2020 hockey season commenced. Significant financial commitments from Kraft-Heinz and Scotiabank were made to support grassroots initiatives, with more corporate sponsors to be revealed soon. Over $250,000 in HDA merchandise was sold, attracting 85,000 unique visitors to the website.