Zeroed-In Consulting specializes in guiding Series B startups through a pivotal phase where finance transforms from basic bookkeeping to strategic financial leadership. Recognizing that growth requires discipline, they advocate for a lean, strategically layered finance team rather than excessive headcount. Their model emphasizes fractional CFO and controller roles to provide high-impact expertise flexibly, avoiding costly overstaffing. They stress the importance of audit-ready processes, GAAP compliance, and clear documentation to satisfy investor and auditor scrutiny. By offering tailored fractional support in areas like technical accounting and FP&A, Zeroed-In helps startups build scalable finance functions that smoothly transition to institutionalized operations, enabling reliable forecasting, capital strategy, and effective board communication as companies prepare for Series C and beyond.