Planet Protein
Ecommerce Redesign and Migration from WooCommerce to Shopify
Brand Overview:
Planet Protein is a plant-based protein shake brand currently operating on WooCommerce. Unfortunately, their existing website isn't generating sufficient revenue, straining their resources. As a result, the founder opted to revise their strategy and transition to Shopify.
The Challenge:
After facing several issues with their previous website, Brenden, the founder of Planet Protein, contacted us to assist with the migration to Shopify. The project timeline was established at six weeks, encompassing the full design phase for the new theme, theme development, and data migration. The main objectives were straightforward: migrate the website without any downtime, redesign it to align with the brand, and emphasize the product value proposition to boost sales. The ultimate goal was to create a strong platform for brand growth in 2021 coinciding with the launch of their new product.
The Solution:
Design:
Our approach involved reusing most of the content and elements from the former website to meet the tight launch schedule. The design team crafted a professional and well-branded outcome that highlighted the unique attributes of the Chocolate and Vanilla flavors, thereby enhancing the value proposition. By concentrating on the mobile user experience, we ensured that customers could easily purchase their preferred plant-based protein shake while on the move.
Development:
Adhering to our established development process, we delivered a fully configurable custom theme within three weeks. Our priority was speed, so we optimized every aspect of the development to maximize the website's performance.
Migration:
Since the previous website was on WooCommerce, our aim was to migrate all customer, order, product, loyalty, and subscription data smoothly, ensuring no downtime or data loss. We successfully achieved this in just one week, effectively resolving the ongoing customer complaints regarding missing orders and loyalty points that Planet Protein had been facing.