Australian Health Brand - Pain Free Aussies PPC
Diving into a new advertising platform and relying on a PPC agency doesn't always yield positive results. However, sometimes taking risks is necessary to discover your eCommerce business's potential. That's what Harry from Pain Free Aussies did in early December 2021. After over a year of running an Australian health eCommerce business using Facebook Ads, he decided to seek stability by diversifying onto other platforms. He approached us after connecting with our founder, Shri Kanase, through his YouTube content. While this marked Harry's entry into a highly profitable advertising platform, it was a challenging experience for the Yoru Marketing team. We began by addressing Pain Free Aussies' backend issues, including tracking and feed problems, and ensured that all products were correctly submitted to the Google Merchant Center. This step took just over a week, as the merchant center was initially suspended. Once we validated all settings and installed the tracking tags, we launched the initial shopping and search campaigns. Unfortunately, Pain Free Aussies lacked an established Google Analytics account, meaning we were starting from scratch. We observed a familiar pattern of slow yet profitable growth in both revenue and visitors for Pain Free Aussies. However, after the warm-up period, things started to accelerate around January 17th, just over two weeks after the launch. From December 28th to January 25th, we adhered to Harry's budget, spending only $429.73 AUD, yet our campaigns generated over $8,494 AUD during this period, resulting in an impressive 19x ROAS.