YellowFin Digital

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

ABOUT YELLOWFIN DIGITAL

We handle all things digital; you handle the rest!

At YellowFin Digital, we focus on energizing small and medium-sized businesses through impactful Web Design, robust SEO, and successful PPC strategies. We embrace the challenges presented by eCommerce, Professional & Home Services, Information Technology, and Transportation campaigns. Organizations such as Tim Leeper Roofing, Kayla McMains Law Office, Layer One Networks, WispLashes, fab'rik women's boutique, Wela Financial Advisors, Relentless Fulfillment, and Katahdin Technology rely on our solutions to boost their online presence and stimulate growth. Why Choose Us: Ready to transform your online identity? Begin your digital journey with a complimentary consultation today. Together, we can turn your business ambitions into reality! 🚀

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Pay Per Click

14% Search Engine Optimization (SEO)

23% Google Ads Management

7% YouTube Advertising

3% Amazon Advertising Management

33% E-Commerce Development

About the Team

OUR STORY

Founded in 2017 by Keith Heavilin, a seasoned small business owner, YellowFin Digital was created to address common agency pitfalls like inflexibility and poor communication. Based in Corpus Christi, Texas, this award-winning digital marketing agency offers comprehensive services—including SEO, AI SEO, PPC, and custom web design—tailored specifically for small businesses nationwide. Committed to transparency and personal involvement, Keith remains hands-on with every account, ensuring strategies are both effective and accountable. YellowFin Digital prides itself on delivering measurable growth while fostering lasting partnerships built on trust, clarity, and integrity. With no long-term contracts and a client-centric approach, they empower entrepreneurs to thrive online with data-driven solutions and exceptional service.

Portfolio

From Social Sales to Ecommerce Powerhouse

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The Challenge Vintage Leopard, a well-known online boutique for women, primarily relied on Facebook for sales and had a minimal website presence. Recognizing the benefits of a comprehensive e-commerce strategy, they sought to grow their business and tap into the extensive advertising opportunities on Google, Facebook, and Instagram. To achieve this ambitious goal, they partnered with YellowFin Digital. With a reputation for delivering thorough digital marketing solutions and creating impressive online presences, we were ready to elevate Vintage Leopard's e-commerce capabilities. Brand Refresh and Web Development We began with a lively rebranding effort to align with the boutique’s trendy and distinctive products. At the same time, we developed a dynamic, user-friendly, and visually appealing website that far surpassed their previous simplistic online presence. The end product was a striking website that captured attention and encouraged users to engage more. Strategic Ad Campaigns Once the new online store was established, we launched extensive Google and Facebook/Instagram ad campaigns. Our goal was to connect with their target audience, drive traffic to the revamped website, and turn that interest into sales. The Results The turnaround was remarkable. Vintage Leopard saw an immediate increase in both traffic and sales, attributed to the targeted advertising and the enticing new website. The success was evident in a lifetime Return on Ad Spend (ROAS) of over 9, showcasing the effectiveness of well-planned digital marketing initiatives. In summary, YellowFin Digital’s strategic rebranding, solid web development, and insightful advertising transformed Vintage Leopard from a social media-focused business into a significant force in e-commerce.

Redefining Efficiency: 86% Drop in Conversion Cost

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**The Challenge** Lone Star Property Services, a reputable property service company, encountered an issue with their high cost per conversion. Acknowledging the need for a strategic solution, they aimed to lower this cost while still maintaining their reach and effectiveness. **The Partnership with YellowFin Digital** They partnered with YellowFin Digital, recognized for expertise in optimizing Google Ad strategies. Our objective was straightforward: to reduce their conversion costs while ensuring ongoing customer engagement. **Revamping PPC Strategy** Our first step involved a comprehensive overhaul of their Google Ad strategy. We developed a tailored high-conversion landing page designed to improve conversion rates and attract potential customers effectively. This focused approach transformed their PPC campaign, leading to greater value per click. **The Results** The results were remarkable. Within just a few months, we succeeded in cutting Lone Star's cost per conversion from $363 down to only $50, representing an impressive 86% reduction. This not only decreased their advertising costs but also improved their return on investment. The targeted redesign of their Google Ads and the custom landing page by YellowFin Digital marked a significant achievement for Lone Star Property Services. The substantially lower conversion cost enables more adaptable and aggressive digital marketing efforts.

Reinventing a 40-Year-Old Real Estate Legacy

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**The Challenge** Having operated for over forty years, Goodwin Properties recognized the necessity for a digital update. The goal was to overhaul their branding and website while boosting their online business growth. **Introducing YellowFin Digital** Goodwin Properties teamed up with YellowFin Digital, utilizing our expertise in branding, website design, and digital marketing to kickstart a new digital chapter for their company. **Refreshing Brand and Website** We commenced with an extensive rebranding effort, modernizing their image for the digital era. At the same time, we created a user-friendly and engaging website, revitalizing their online presence. **Enhancing Growth Through Social Media and PPC** Following the rebranding and website redesign, we launched social media management and Pay-Per-Click (PPC) campaigns. These initiatives were designed to boost online visibility, engage a broader audience, and foster business growth. **The Results** The transformation was significant. The rebranding, revamped website, and strategic online marketing approach allowed Goodwin Properties to maintain its esteemed reputation while expanding its reach digitally. Through innovative branding practices, contemporary website design, and targeted online marketing, YellowFin Digital has enabled Goodwin Properties to achieve a refreshed presence and ongoing growth in today's digital world.

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