Yaya

Fewer than 30% of digital transformations achieve success. In the UK, 50% of individuals report that the new tools introduced after a digital transformation haven't improved their work, and may even complicate it. What causes this? Furthermore, 58% of those surveyed believe that the tools they use at work are inferior to the personal apps they use daily. The objective is to make work-related digital tools as user-friendly as those we use in our personal lives. Today, data is abundant and often referred to as 'the new oil'. It's easy to generate numerous dashboards filled with intricate graphs and charts. While such dashboards may benefit data analysts, most users find it challenging to connect their tasks with the abstract statistics presented on their screens. We move beyond basic dashboards by offering users clear, actionable steps. By aligning user journeys and features with strategic objectives, we ensure that everyone contributes to achieving these goals. Our solutions lead to improved adoption, retention, and outcomes across all levels by simplifying work for users. This approach involves collaborating directly with them to understand their challenges, co-designing solutions, and testing everything with users. We have supported various organizations, from social care to submarine manufacturers, in enhancing productivity by prioritizing the needs of their personnel in the design process.