Yard

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

2006

Year Founded

ABOUT YARD

Data, Search and Cubed

We are leading a new era in digital marketing at Yard, where data-driven insights and outstanding ROI are the norm. What sets us apart is our commitment to helping businesses achieve greater efficiency. Utilizing our unique tool, Cubed, our Data and Search teams optimize your digital strategies for attracting, acquiring, and retaining customers in a smarter way. Our focus goes beyond just growth; we support the evolution of digital businesses. Since our inception in 2006, Yard has partnered with a diverse range of clients, from local startups and charities to prominent national and international brands. We prioritize expertise and collaborate closely to enhance results for our clients. Currently, we maintain partnerships with some of the industry's top companies.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

2006

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Search Engine Optimization (SEO)

35% Digital Strategy

15% Content Marketing Strategy

Portfolio

Returning robust revenue for RingCentral

RingCentral

**Challenge:** RingCentral aimed to enhance its organic visibility and expand its market share on a global scale. To achieve this, they needed a comprehensive content strategy that concentrated on elevating both the quantity and quality of content across key markets, including the UK, Ireland, Australia, Canada, New Zealand, Singapore, France, Germany, Netherlands, Italy, and Spain. **Action:** We initiated the process by developing a global content strategy with the help of Cubed, enabling RingCentral to identify the markets with the highest potential return on investment. Additionally, we created a forecasting model to illustrate the potential for organic growth in each market, which helped establish key performance indicators (KPIs) for their initiatives. We projected leads and revenue, providing monthly reports on the outcomes. Our approach began with localized keyword research in the specified countries. We then input this keyword data into Cubed to assess the true value of each URL across all selected markets. Cubed identifies which keywords, URLs, products, and markets yield the best ROI, allowing us to prioritize content creation and optimization effectively. After establishing the strategy model, we developed localized content tailored for each market, with a strong emphasis on blog posts. Instead of merely translating text, we thoroughly researched and crafted each piece specifically for the target audience. We managed, delivered, and published content across all the identified markets, and the results have convincingly demonstrated our success.

Skyrocketed search visibility for Sainsbury's Bank

Sainsbury's Bank

Personal loans are a significant industry, and the market is highly competitive, with the top ten banks in the UK holding a majority share. The search results reflect this saturation, as Google displays numerous personal loan options. At Yard, we specialize in helping brands differentiate themselves in this crowded market. To elevate Sainsbury’s Bank's presence in the loan sector, we received a brief to enhance their visibility. To take action, we conducted keyword research to gain a deeper understanding of user intentions regarding home improvements, focusing on two main factors: cost and profit. We compiled a comprehensive set of authoritative industry data to address inquiries related to these aspects. By integrating various sources, we created an extensive knowledge base. This information was then used to develop an interactive visual calculator that helps users identify which renovations could increase their home's value the most. The tool featured a model of a two-story house with a garden and driveway, allowing users to click on different sections to see estimated renovation costs based on their home value and budget. After creating this useful and personalized resource, we established a network of high-authority inbound links from relevant publications and websites to promote it. We also provided static visual materials for our outreach partners, showcasing some of the most effective home renovations in terms of return on investment.

Growing global tourism for VisitScotland

VisitScotland

**Challenge** VisitScotland faces stiff competition in the online market, contending with prominent booking aggregators, travel blogs, and often lifestyle websites that provide inspirational material about the beautiful destinations and activities in Scotland. This situation raises several important questions: Where are the gaps in our content? What strategy can we implement to create long-form content that is both informative and well-optimized for search rankings while potentially attracting digital PR coverage? VisitScotland recognized that our data-driven approach could help answer these questions effectively. **Action** By carrying out keyword research, we gained valuable insights into user intent. VisitScotland aimed to discover new opportunities, so our Technical SEO team assessed the highest possible rankings at the keyword level. We utilized Search Console data to analyze the average Click Through Rate (CTR) for non-brand keywords and calculated current non-brand traffic based on rankings, search volumes, and average CTR. Before re-launching any of these pages, we developed an in-house Content Dashboard. This tool analyzes traffic to existing page content and tracks changes in performance throughout the entire customer journey. The model behind the dashboard is designed for large-scale content performance analysis, enabling us to determine the likelihood of conversion if a user visits a page—either during that visit or in the future. By monitoring our strategy in this manner, we ensured that our optimization efforts continued to progress, driven by data-backed conversions. **Change**

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