SANDARA Sparkling Wine, Japan Launch Campaign
Vicente Gandia, one of Valencia's largest wineries with over 125 years of history, has gained awards for its excellence and operates in 85 countries, including Japan. An-yal successfully boosted consumer awareness and interest in key products among targeted demographics, encouraging them to seek out, purchase, and experiment with various products and flavors.
Objectives:
- Raise awareness and generate interest in both new and established products within the Japanese market.
- Enhance brand recognition and equity among specific audiences and industry professionals, focusing on heritage, innovation, vision, and product diversification.
- Expand the brand's presence on social media and broaden its appeal.
- Tailor content and messaging for the Japanese market and its consumer segments.
- Launch new products and seasonal flavors in Japan.
- Implement a social media engagement and communication strategy focused on voice and visual messaging for the Japanese market.
- Execute paid and organic social media campaigns for the summer and winter seasonal product launches.
- Establish, launch, and manage additional social brand channels.
- Create and produce product and lifestyle content, including motion animation and 3D graphics.
- Conduct user-generated content (UGC) and product giveaway campaigns across social media, owned channels, and digital platforms.
Achievements:
Overall, the project resulted in increased consumer demand and a rise in product sales in Japan.