At YakYak, we are an independent digital agency with a dedicated mission: to revolutionize how brands engage with their audiences through Connected TV (CTV). We take pride in being the first agency in Spain with a dedicated business unit focused solely on CTV, assisting companies in leveraging the potential of television in the streaming age. Our strategy combines programmatic technology with creative insight, allowing brands to tap into premium inventory across platforms such as Netflix, Amazon Prime Video, Disney+, Samsung TV Plus, and LG Ads, among others. Utilizing a Private Marketplace (PMP) model, we ensure safe, transparent, and brand-protective environments with fixed pricing and exclusive arrangements. We are committed to making advertising relevant, measurable, and engaging; therefore, we employ sophisticated targeting methods—demographic, behavioral, geographic, and interest-based—to deliver messages at the optimal time. We meticulously track every campaign with detailed metrics including reach, view-through rates, brand lift, and conversions, ensuring that each investment yields meaningful results. Beyond CTV, YakYak also develops integrated digital strategies that encompass programmatic display, online video, DOOH, retail media, and performance marketing. Our broad expertise enables us to devise campaigns that are not only creative but also aligned with quantifiable business objectives. At our essence, we believe the future of advertising lies in merging data, creativity, and technology. That’s why we treat every project as a strategic collaboration rather than just a service engagement—partnering with our clients to craft memorable advertising experiences that enhance brand awareness and drive results. If you're seeking an agency that doesn’t just place ads but transforms how your brand is presented on the most influential screen in the home, YakYak is your partner for achieving success in Connected TV.