XOR Labs

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Overview

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2014

Year Founded

ABOUT XOR LABS

The Performance Marketing Agency

XOR Labs is a performance marketing agency dedicated to enhancing return on investment for your digital projects across the entire sales funnel. We boost revenue through strategic media purchases, crafting engaging digital experiences, and extracting valuable insights from marketing data. Based in Mohali, we have provided services to clients on three continents, promoting products globally through our digital advertising strategies. Our unique edge lies in our unwavering commitment to refining processes to develop scalable marketing solutions. Established in 2014, we specialize in eCommerce, SaaS, edtech, fintech, and finance sectors.

LANGUAGES SPOKEN

EnglishHindi

HIGHLIGHTS

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Search Engine Optimization (SEO)

20% Mobile & App Marketing

30% Pay Per Click

15% Conversion Rate Optimization (CRO)

10% Email Marketing & Automation

50% Google Ads Management

30% YouTube Advertising

20% Amazon Advertising Management

Portfolio

Increased ROAS by 62.47%

Unknown

Objective Lights and Living is an eCommerce store in Bangalore specializing in home lighting and accessories suitable for both home and office environments. The brand aimed to enhance its return on ad spend and develop customer engagement strategies to drive sales from individuals who interacted with the brand—such as those who added items to their shopping carts or engaged on social media—but did not complete a purchase. Challenges Although eCommerce has continued to grow in India, consumers remain hesitant to purchase items that require a tactile experience, such as furniture and decorative lighting. Chandeliers and ceiling lights, which are among the site's main offerings, belong to this challenging category. Strategy and Execution We implemented Facebook’s Power5 methodology to enhance ad performance while building lookalike and lifetime value audiences, as well as using dynamic creatives and dynamic product ads. Additionally, we incorporated a media mix that included Google Shopping Ads, Search Ads, and display retargeting. To further engage users, we also established automated email campaigns for abandoned carts and weekly newsletters to keep both users and customers informed about new products in the store. Results We raised the brand's ad budget by 50% and achieved a 62.47% increase in return on ad spend. Our strategic efforts led to a 1.47 times increase in brand searches, enhancing overall discoverability.

8x revenue growth

Unknown

**Objective** Fitelo is a fitness and wellness brand dedicated to helping individuals transform their lives through dietary and lifestyle changes. The brand experienced consistent growth on a month-to-month basis and successfully acquired customers through Facebook Ads. However, they aimed to increase their advertising budget without negatively impacting their customer acquisition costs. **Challenges** The online diet consultancy market is crowded, with many clients easily switching between various consultants. With numerous marketing messages competing for attention, scaling the advertising budget while maintaining key performance indicators proved to be a significant challenge. Initially, the brand relied solely on one channel for customer acquisition. **Activation and Strategy** We began by optimizing the existing Facebook Ads and increasing the advertising budget. As we scaled the budget, we also spread ad expenditures across additional performance marketing platforms, including Instagram, Google Search, Google Display Network, and YouTube. Simultaneously, we established new consumer touchpoints—such as Instagram, Google My Business, YouTube, and organic search—to create new channels for engaging potential customers at both the top and middle of the sales funnel. **Results** The brand experienced a remarkable 5.79 times increase in total website traffic. Although there was a drop in the total number of leads due to optimization efforts, the quality of leads significantly improved, leading to consistently better conversion rates. Overall, the brand achieved nearly 8 times growth within nine months, with the introduction of new channels bringing in more leads into the funnel.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$25 - $49/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$25 - $49/hr

Cost Rating

N/A

What Clients Have Said

“

"XOR Labs delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

0 Reviews

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Select a service

Search Engine Optimization (SEO)

Mobile & App Marketing

Pay Per Click

Conversion Rate Optimization (CRO)

Email Marketing & Automation

Google Ads Management

YouTube Advertising

Amazon Advertising Management

Locations

Headquarters

Phase 5

Sahibzada Ajit Singh Nagar, Punjab, India

+917087427598

Headquarters

Ackruti Trade Centre 400069

+917087427598

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