Re-branding and new website for field service SaaS
Development of a New Brand Positioning
Throughout a series of workshops, alongside desk research and analysis, we delved into EnSight+. By contrasting EnSight+ with well-established corporate brands that tend to be complex, we positioned it as a ‘challenger,’ ‘pioneer,’ ‘problem solver,’ and ‘collaborator.’ This led to the branding of EnSight+ as ‘fresh and innovative,’ ‘smart and focused,’ ‘personal and engaging,’ and ‘dedicated to making a difference.’ Although it may currently be seen as the underdog, EnSight+ can embrace this role as it rises, grows, and challenges the status quo while remaining dedicated to change. The branding aims to present a warm and approachable image of what is often complicated software, emphasizing EnSight+ as helpers and problem solvers. It aims to clarify the industry’s understanding, illustrating how software can facilitate operational transformations and simplify lives. Through collaboration and customization, EnSight+ is redefining how businesses with mobile workforces think and operate, as well as how software serves people’s needs. This vision was captured in a comprehensive report accompanied by a mood board to guide the branding efforts.