WRKNG DIGITAL

WRKNG Digital assists established direct-to-consumer (DTC) and Shopify brands in expanding their reach through paid social advertising, enhancing conversion rates, and leveraging a new approach that many agencies have yet to adopt: securing product recommendations from AI search engines like ChatGPT, Perplexity, and Google AI Overviews. We have consistently been at the forefront of major changes in e-commerce customer acquisition, from capitalizing on Facebook ads during its early days to utilizing Google Shopping as a budget-friendly option, and now navigating agentic commerce, where consumers increasingly turn to AI for purchase advice instead of using traditional search engines. Brands that feature prominently in these AI-driven recommendations are poised to dominate the next decade, while those that don’t may see a steady decline in market share without understanding why. Our services include: - **Facebook & Meta Advertising**: Comprehensive paid social strategies focused on sustainable profitability rather than superficial metrics. This involves creative testing, audience targeting, and maintaining account cleanliness that yields long-term benefits. - **Agentic Commerce / AI Visibility Audits**: An in-depth technical and content review of how well your brand and product lineup are represented (or not) in AI search results. We pinpoint obstacles to getting recommended, prioritize necessary changes, and assist with implementation. - **Conversion & Marketing Automation**: Creating tailored Klaviyo flows, on-site conversion rate optimization (CRO), and automation strategies based on actual customer shopping behaviors rather than generic templates. **Who we collaborate with**: We work with well-established Shopify brands generating significant revenue that seek a partner with foresight—rather than an agency relying on outdated strategies from 2021. Many of our clients approach us after outgrowing their previous arrangements and require high-level strategy without the overhead of a large agency. Founded by Steve Merrill, who has over a decade of experience in media buying and developing e-commerce growth strategies, our small, senior team offers direct collaboration without intermediaries. This ensures tangible results and occasionally the candid feedback you might not have solicited.