Writing by Design, LLC – Out of Business

For Writing by Design, LLC – Out of Business

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2006

Year Founded

ABOUT WRITING BY DESIGN, LLC – OUT OF BUSINESS

strategic thinking. crystal clear marketing.

Established in 2006 and directed by owner and writer Patti Purcell, Writing by Design aims to assist businesses in conveying their messages through intelligent, focused language that achieves results. The company specializes in aiding Fortune 500 firms in crafting messages for the introduction of cutting-edge products, while also providing support for various writing requirements of local and regional businesses. The approach to copywriting here elevates smart design to a new standard.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2006

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

20% Brand Identity Design

13% Graphic Design

10% Blog & Article Writing

17% Website Copywriting

7% Email & Newsletter Copywriting

13% Content Marketing Strategy

10% Search Engine Optimization (SEO)

5% Email Marketing & Automation

Portfolio

Lisa Klarner Coaching and Consulting: SEO Copywriting and Landing Page Development

Unknown

Lisa Klarner, the owner of Lisa Klarner Coaching and Consulting, enlisted the help of Writing by Design to create website content that accurately portrays her professional life coaching services while improving her search engine rankings. While anyone can produce informative content, crafting SEO-focused copy that also informs, engages, and converts readers into leads requires a skilled marketing copywriter who understands the audience's perspective. We began the project by meeting with Lisa to discuss her target audience, their needs, and the reasons behind those needs. This approach allowed us to write content that resonates with her audience and addresses common inquiries related to life coaching and mental health. The outcome? Updated website copy that boosts traffic and attracts more engaged leads (Lisa experienced a 2.84% increase in pages viewed per session!). We also assisted her in creating a landing page to enhance her print and email advertising efforts. Her aim was to eliminate barriers to seeking a life coach by encouraging individuals to book a free initial coaching session. The result was a versatile landing page that can be utilized across multiple ads and campaigns, continually generating leads for her business.

MARCO: Engaging consumers with blog and eNewsletter content

Unknown

As a leader in the online promotional products and meeting supplies sector, MARCO Promos aims to cultivate a vibrant relationship with its customers by providing meaningful and engaging content through their blog and regular eNewsletters. To enhance this effort, MARCO has partnered with Writing by Design to develop content that captivates, informs, and motivates consumers to select MARCO promotional products. Our collaboration with MARCO involves ghostwriting, where our skilled team takes on the writing responsibilities, allowing the client to present strategic and compelling communications to their audience. When creating blog posts for MARCO’s readership, all our team requires is some initial guidance. Whether the subject matter pertains to sustainability or journaling tips, we conduct the necessary research and leverage our extensive marketing and writing expertise to convert the client’s concepts into ready-to-publish content for online distribution. As with every project, we invest time in understanding the nuances of our client’s brand and their marketing goals. This ensures that each piece of communication aligns with the client’s style and distinctive brand voice, addresses the audience regarding essential products, and, most importantly, serves a defined purpose. By remaining focused on strategy, we ensure our marketing services provide the value our clients expect.

Global Infant Care Brand: Using animation to help consumers visualize product benefits

Unknown

At the core of Writing by Design’s Crystal Clear℠ concept writing services is the ability to convey the advantages of a new product idea to consumers. In some instances, this written message can be visually enhanced, which is precisely what a global infant care brand sought when they requested our assistance in creating a benefit visualization (BV) for one of their products. To accomplish this, we partnered with our strategic business collaborator, NorthCoast Productions, merging concept writing with video animation to create an impactful benefit visualization. If an image can convey a thousand words, then an animated product demonstration can express a million. Although not everyone may be acquainted with the term benefit visualization, they are familiar with its presence in TV commercials. For instance, demonstrating how much liquid a paper towel can absorb or illustrating the smoothness a conditioner provides to hair are both instances of BVs. Whether live-action or animated, a short clip showing a product in use is often the clearest way to illustrate to consumers why they should consider purchasing it. This is where NorthCoast Productions plays a crucial role. Writing by Design collaborates with like-minded partners like NorthCoast to provide our clients with a variety of effective communication options. In the case of the benefit visualization, our skilled concept writers crafted the vision and script for the short animation, while NorthCoast produced cutting-edge animation to realize it. The outcome of this seamless collaboration was a compelling animation that effectively communicated our client’s product benefits to viewers.