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(W)right On Communications

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Overview

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

1998

Year Founded

ABOUT (W)RIGHT ON COMMUNICATIONS

Savvy Imaginative Trusted

(W)right On Communications is a globally recognized strategic communications and public relations firm that has won multiple awards. Since its establishment in 1998, we have been relied upon by industry leaders, innovators, and change agents throughout North America and beyond to produce creative and measurable outcomes. Our strengths lie in handling complex, integrated communication strategies that combine traditional and digital PR with in-house specialties in social media, design, video, and web development. Our efforts not only generate visibility in leading media outlets but also ensure that brands are easily found by AI platforms like ChatGPT, Google Gemini, and Perplexity through an emerging practice called Generative Engine Optimization (GEO). Through our Brand AI Audit + Optimization program, (W)right On Communications offers AI visibility PR to align your messaging, content, and media presence with what customers are searching for on AI answer engines to secure valuable citations. Recognized as one of America’s Best PR Agencies by Newsweek, PRNEWS, and Forbes, we collaborate with organizations of all sizes—from startups to multinational corporations—to enhance brand visibility and achieve significant business outcomes. Based in San Diego with additional offices in Los Angeles, Seattle, and Vancouver, B.C., we are also connected to the International Public Relations Network, which links our clients with trusted agency partners around the globe.
LANGUAGES SPOKEN
EnglishSpanishJapanese
HIGHLIGHTS

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

1998

Year Founded

Services
Focus
Industries
Clients
Services Provided
55% Brand Identity Design
25% Marketing Collateral Design
10% Infographic Design
10% Graphic Design

About the Team

OUR STORY
Larry Smalheiser leads WOC | Signal at (W)right On Communications, driving market development and client strategies within clean energy, infrastructure, manufacturing, and cybersecurity sectors. With over two decades of experience in agency and in-house roles, he has shaped communications for global brands like Sony, Dell, and Virgin Galactic, ensuring alignment between corporate messaging and business goals amid complex, high-stakes industries. Previously, Larry managed public and analyst relations for Sony Electronics, coordinating with top leadership to navigate market perceptions effectively. Known for his commercially insightful approach, he advises executives on thought leadership, differentiation, and reputation management in dynamic technical fields. Fluent in Japanese and Spanish, Larry holds advanced degrees from Georgetown and UC Santa Barbara and is recognized with multiple PRSA Silver Anvil Awards.

Projects & Clients

Project Size & Rate
Minimum Project Size

$5,000+

Average Hourly Rate

150+

Locations

Headquarters

402 W Broadway, Suite 2900

San Diego, California, United States 92101
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