(W)right On Communications

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Overview

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

1998

Year Founded

ABOUT (W)RIGHT ON COMMUNICATIONS

Savvy Imaginative Trusted

(W)right On Communications is a globally recognized strategic communications and public relations firm that has won multiple awards. Since its establishment in 1998, we have been relied upon by industry leaders, innovators, and change agents throughout North America and beyond to produce creative and measurable outcomes. Our strengths lie in handling complex, integrated communication strategies that combine traditional and digital PR with in-house specialties in social media, design, video, and web development. Our efforts not only generate visibility in leading media outlets but also ensure that brands are easily found by AI platforms like ChatGPT, Google Gemini, and Perplexity through an emerging practice called Generative Engine Optimization (GEO). Through our Brand AI Audit + Optimization program, (W)right On Communications offers AI visibility PR to align your messaging, content, and media presence with what customers are searching for on AI answer engines to secure valuable citations. Recognized as one of America’s Best PR Agencies by Newsweek, PRNEWS, and Forbes, we collaborate with organizations of all sizes—from startups to multinational corporations—to enhance brand visibility and achieve significant business outcomes. Based in San Diego with additional offices in Los Angeles, Seattle, and Vancouver, B.C., we are also connected to the International Public Relations Network, which links our clients with trusted agency partners around the globe.

Languages Spoken

EnglishSpanishJapanese

HIGHLIGHTS

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

1998

Year Founded

Services

Focus

Industries

Clients

Services Provided

55% Brand Identity Design

25% Marketing Collateral Design

10% Infographic Design

10% Graphic Design

About the Team

OUR STORY

Larry Smalheiser leads WOC | Signal at (W)right On Communications, driving market development and client strategies within clean energy, infrastructure, manufacturing, and cybersecurity sectors. With over two decades of experience in agency and in-house roles, he has shaped communications for global brands like Sony, Dell, and Virgin Galactic, ensuring alignment between corporate messaging and business goals amid complex, high-stakes industries. Previously, Larry managed public and analyst relations for Sony Electronics, coordinating with top leadership to navigate market perceptions effectively. Known for his commercially insightful approach, he advises executives on thought leadership, differentiation, and reputation management in dynamic technical fields. Fluent in Japanese and Spanish, Larry holds advanced degrees from Georgetown and UC Santa Barbara and is recognized with multiple PRSA Silver Anvil Awards.

Portfolio

$5.5B Payment Card Settlement outreach

Payment Card Setlement

(W)right On spearheads the court-approved outreach and education initiative for the Payment Card Settlement, which aims to refund $5.5 billion to merchants using Visa and Mastercard. The program seeks to provide as many of the over 18 million eligible merchants as possible with the chance to claim their portion of this significant settlement related to interchange fees. Key components of the program included: CONTENT: Development of campaign materials in print, digital, PR, and social media formats; hosting several webinars with legal experts; and participating in small business expos nationwide. MEDIA: Achieving hundreds of media mentions and generating millions of online and broadcast views. SOCIAL MEDIA: Creating both organic and paid content for Facebook, Twitter, Instagram, YouTube, and TikTok, along with an influencer campaign. COMMUNITY RELATIONS: Engaging with trade associations representing hundreds of organizations and millions of merchants, including national groups from retail, restaurants, pharmacies, liquor, and additional sectors, as well as organizations representing Tribal, Philippine-American, Korean, Black, and Hispanic-owned businesses.

Nonprofit rebrand and website development

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(W)right On Communications created the Radiant Health Centers brand along with its tagline, “Compassionate Care for All,” for the AIDS Services Foundation of Orange County. This new branding and website were instrumental in reestablishing the organization’s position and taking an important initial step toward broadening its services to better support the wider LGBTQ community. The friendly and inclusive branding aimed to lessen the stigma that prevented some clients from utilizing its services.

Wall Street Journal and Award-Winning Launch

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(W)right On Communications created a highly acclaimed B2B product launch for its client partner EVS, focusing on their iOS-based warehouse management software. The product, mobe3™, positioned itself as a leading cloud-based solution against major established brands. (W)right On Communications successfully set EVS apart from its rivals and garnered significant market interest. The campaign was recognized with a national silver award for Best B2B Product Launch, gained coverage in the Wall Street Journal, generated substantial traffic to the website, facilitated analyst briefings, and received various other awards and accolades for the software.

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