WP Creative

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Overview

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2015

Year Founded

ABOUT WP CREATIVE

The Web Agency Behind Better Marketing

At WP Creative, we go beyond merely creating websites. We design high-performance WordPress platforms that drive growth for marketing-focused brands throughout Australia and the United States. Specifically crafted for marketers, we collaborate with ambitious in-house teams and performance agencies to transform slow, underperforming websites into fast, dependable conversion engines that align with modern campaigns. As Marketechs™, we integrate marketing insight with technical expertise to achieve measurable results. We operate in the space between development agencies that lack marketing knowledge and marketing agencies that struggle with technical execution, specializing in post-click optimization, speed enhancement, tracking, and scalable website performance. **Who We Collaborate With:** We work alongside growth-oriented marketing teams at notable brands such as Oxford University, UTS, Gregory Jewellers, Flare (a part of MYOB), The Optical Co, Quantium, Illion, Relationships Australia, Sydney Light Rail, and more. **What We Provide:** 1. Quicker load times, seamless experiences, and increased conversions 2. A website that functions as diligently as your marketing team 3. Technical execution without delays **Proven Achievements:** ✅ Managed and optimized over 13 websites for MyHomecare Group ✅ Achieved 3.2x faster mobile speed for Chronos Agency, reaching a desktop score of 99+ ✅ Developed 50+ landing pages and implemented CRO improvements for Flare HR, resulting in a 108% increase in new users ✅ Delivered a 305% surge in organic traffic and a 217% rise in conversions for a Property Investment Firm

Tech Stack

PHPHTML5JavaScriptSQLJquery

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

43% Custom Web Application Development

7% E-Commerce Development

25% Web App UI Design

15% UX Audit & Heuristic Evaluation

10% Landing Page Design

About the Team

OUR STORY

Our Journey WP Creative was born out of a common frustration — many web agencies lack an understanding of marketing. After witnessing marketers grapple with sluggish, cumbersome websites for years, Nirmal and Saba chose to make a difference. They assembled a team fluent in both marketing and technology. Today, we are a united group of Marketechs™ dedicated to helping marketing teams accelerate their efforts, improve their performance, and achieve tangible results from their websites.

TEAM PHOTOS

Portfolio

Enhanced Digital Presence for Gregory Jewellers

Gregory Jewellers

### Overview Gregory Jewellers is a premium luxury brand, but their slow and outdated website negatively impacted their SEO, PPC, conversion rates, and overall brand image. A recent redesign only exacerbated the situation by introducing technical SEO problems that caused their search rankings to plummet. While their marketing team had ambitious ideas, they lacked the means to implement them quickly. That's where we stepped in. ### Key Challenges 1. **Outdated Website & Poor Performance:** Years without updates resulted in slow load times and subpar performance, which hindered their marketing campaigns and sales. 2. **Technical SEO Issues:** The redesign brought about new technical challenges, further lowering their position in search results. 3. **Marketing Bottlenecks:** The marketing team had numerous great ideas but struggled to implement them without the right web partner. ### Our Solutions & Process To enhance their digital infrastructure and enable their marketing efforts, we implemented a customized Care Plan that included proactive support, quick fixes, and organized collaboration. 1. **Backlog Addressed & Performance Improved:** - Conducted a full website audit to identify high-impact improvements. - Upgraded WordPress, PHP, themes, and plugins. - Optimized images and overall site performance. - Increased mobile speed from 27 to 66. - Elevated desktop speed from 56 to 81. 2. **Organized Collaboration for Swift Implementation:** - Regularly prioritized tasks through monthly backlog sessions. - Conducted bi-weekly check-ins to ensure alignment and progress. - Utilized ClickUp for efficient project management. 3. **Designed for Long-Term Growth:** - With a solid technical foundation in place, we established a scalable, high-performance platform to facilitate ongoing marketing campaigns and sustained digital growth. ### The Results - 144% increase in mobile speed - 45% increase in desktop speed

Paving the Path to TFO’s Online Growth

Tile Factory Outlet

Tile Factory Outlet (TFO) imports a wide range of high-quality tiles directly from leading manufacturers, cutting out the middleman and offering customers unbeatable prices. However, despite these advantages and substantial traffic from paid advertising, TFO's website was not positioned for success. This resulted in notable metrics: a 28.29% increase in website traffic over six months, a 19.7% growth in new user acquisitions, and a 75.1% rise in overall growth during the first half of the year. Key Challenges When WP Creative conducted a complimentary website audit, it became evident that TFO's website was underperforming and creating unnecessary strain for their marketing team. Critical issues included: Our Solutions & Process Following an in-depth audit, Tile Factory Outlet (TFO) recognized the need for expert assistance. We sprang into action to address their website performance challenges while also providing support for their marketing team. Website Care Plan Previously, TFO's marketing team faced obstacles due to slow website performance and backlog issues, which hindered campaign launches and resulted in lost sales. By introducing a strategic bi-weekly care plan, we alleviated the pressure on the marketing team, ensuring that the website operated at peak performance. This allowed for quicker campaign launches, minimized downtime, and a smooth user experience that bolstered their marketing efforts.

The Optical Company Website Care

The Optical Co

The Optical Company, recognized for its outstanding eye care services and premium eyewear brands, was in search of a trustworthy WordPress partner to boost their online visibility. Their aim was to achieve improved outcomes more quickly and efficiently. Our assignment was significant: managing the transition of nine of their websites, including the key nib Health Insurance eye care site. Our Strategy: We undertook a comprehensive process to create a new site and smoothly migrate all existing sites to WP Engine. Our priority was to ensure a seamless transition, preserve the quality of their online services, and enhance user experience. This involved detailed planning, strong development, and a strategic approach to meet The Optical Company's high expectations. Result: The outcome was a collection of streamlined, high-performing websites that resonate with The Optical Company's brand values while providing a better user experience. The successful transition to WP Engine has improved their web infrastructure, delivering increased speed, security, and scalability to meet their expanding business requirements.

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