Woven Agency

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Overview

$1,000+

Min Project Size

10 - 49

Employees

2002

Year Founded

ABOUT WOVEN AGENCY

Creative brand engagement agency - Leeds & London

Woven - Creating Stunning Brand Experiences. Combine years of digital expertise with a profound grasp of human behavior and impactful, real-time social insights. The result? Attractive and effective solutions that enhance engagement throughout the entire user journey, from initial attraction to lasting partnerships.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

10 - 49

Employees

2002

Year Founded

Services

Focus

Industries

Clients

Services Provided

17% Brand Identity Design

10% Brand Refresh & Rebranding

7% Marketing Collateral Design

10% Search Engine Optimization (SEO)

16% Content Marketing Strategy

7% Digital Strategy

20% Web App UI Design

13% Landing Page Design

Portfolio

Princess Yachts - An unforgettable online experience

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A GLOBAL BRAND, A PERSONAL TOUCH Integrating the 'Experience the Exceptional' philosophy of luxury manufacturer Princess Yachts into their digital marketing approach. As a brand recognized for outstanding craftsmanship, it is vital that Princess Yachts’ online presence reflects the company’s values of luxurious sophistication, superior quality, and aspirational success. BEST WEBSITE OF THE YEAR Leveraging smart IP technology to highlight Princess Yachts' global allure, the website delivers a truly custom online experience, embodying Princess’ commitment to personalized service, even as a worldwide manufacturer. The site received the Best Website award at Creativepool’s Annual awards. Remarkable. A humble, creative, hardworking, and highly personable team. Their collaborative efforts often result in outcomes that exceed expectations, indicating a strong presence of talent within Woven’s offices. KIRAN HASLAM - MARKETING DIRECTOR, PRINCESS YACHTS ENGAGING WEB CONTENT Given Princess Yachts’ international clientele, it is crucial that the website provides visitors with an engaging digital journey, regardless of where they are located. The site employs intelligent IP lookup to detect a user's geolocation and deliver customized content. This innovative capability makes Princess Yachts the first leading luxury yacht manufacturer in the UK to offer Arabic as a primary language on its website. INDUSTRY INNOVATIONS Leading the way in technological advancement We created an industry-first event app that enables Princess to effortlessly build client profiles and react in real-time to customer interest. The app can alert distributors to any customer inquiries as they occur, ensuring they are ready if a client wishes to invest. To complement the event app, we developed a tailored sales application and distributor portal, allowing Princess to boost sales, keep distributors informed, and maintain brand consistency.

Guild - A better way to grow older

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A CULTURAL TRANSFORMATION Moving away from traditional approaches... Guild Living, a groundbreaking collective of experts in aging and well-being, is dedicated to transforming the concept of later living and altering perceptions about growing older. As their primary strategic and creative partner, we are assisting them in realizing this goal. A MULTI-BILLION-POUND ASPIRATION More than just an ordinary startup, Guild Living is supported by Legal and General, who are so invested in creating a better future for the elderly that they are committing £2 billion to the cause, making Guild Living one of the UK's most heavily funded startups to date. This investment will facilitate the development of innovative retirement communities nationwide, featuring luxurious apartments, on-site gourmet dining, a variety of fitness classes and activities, along with advanced personalized healthcare. Through this initiative, Guild Living aims to replace the fear, loneliness, and anxiety often associated with aging in the UK with a 'third age' characterized by hope, community, and joy. "Our mission is enormous – to empower older individuals to live remarkable lives. To accomplish this, our brand must connect with audiences through groundbreaking ideas and exceptional creativity. That’s why we partnered with Woven; we believe they possess the vision and talent needed to align with our ambitious goals." EUGENE MARCHESE - FOUNDER AND DIRECTOR, GUILD LIVING GETTING STARTED Our collaboration began with a series of comprehensive workshops involving Guild Living’s senior team, including founder Eugene Marchese and Malcolm Johnson, a Professor of Gerontology and the leading expert on Channel 4’s ‘Old People’s Home for 4 Year Olds’. These workshops were essential in understanding Guild Living’s business objectives, the composition and motivations of their target audience, and the key messages to convey. This foundational work was vital for identifying the brand’s target audience, the channels to reach them, and the direction of our creative initiatives.

Hill - Home is where the heart is

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HILL - Establishing an online presence that reflects Hill's strong reputation offline. As one of the leading housebuilders in the country, Hill required a marketing agency with solid property expertise to enhance their digital strategy. This involved not only a complete redesign of their online portfolio but also the goal of increasing engagement and promoting their impressive properties to specific, targeted audiences in the UK and internationally. STRONG FOUNDATION After thoroughly revamping the main Hill.co.uk website, we integrated Hill's 'Contact Builder' CRM system along with other essential digital communication channels. Utilizing a multi-site WordPress framework, we launched a suite of fully responsive, development-focused websites, providing the internal marketing team at Hill with complete control over the content of their individual sites via a unified WordPress admin interface. "We are thrilled to collaborate with Woven and are impressed by their expertise and qualifications. They are an excellent fit for our long-term digital partnership." Tony Woodman – Marketing Director, Hill DIGITAL STRATEGY We designed a unique online home for each of Hill's locations, capturing the distinct brand and personality of every development. The new websites were integrated with vital business systems such as Contact Builder, Rightmove, Campaign Monitor, and Sage Pay, optimizing several key business processes and saving time and money for the Hill team. RESULTS Smart marketing leading to remarkable outcomes. The newly launched Hill site loads 56% faster and has experienced a 98% increase in website sessions. Since its launch, we have continued to manage Hill's social media, Google Adwords, and PPC marketing efforts. Through our digital place-making strategy, we have built virtual communities that are as unique, informative, and engaging as the actual locations they represent.