Workshop Branding
For Workshop Branding
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Overview
$10,000+
Min Project Size
$100 - $149/hr
Avg Hourly Rate
2 - 9
Employees
2007
Year Founded
ABOUT WORKSHOP BRANDING
Strategic Branding and Package Design
Workshop is a strategic agency specializing in brand and package design, boasting over 20 years of experience with some of the most recognizable brands worldwide. We assist in articulating your brand's narrative and collaborate with you to identify what makes your brand distinctive. Our services include: • Brand Strategy and Positioning • Branding • Logo Design • Package Design • Amazon Extended Content • Website Strategy. We emphasize your brand's unique message to attract consumers and gain retail presence. Our personalized approach to brand design involves understanding your product, its competition, and the retail landscape. From there, we develop a strategy that highlights your brand’s key strengths through elements like logo, messaging, color schemes, layouts, and illustrations. We ensure your brand stands out, creates a unique personality, and communicates effectively to get noticed.
Languages Spoken
English
HIGHLIGHTS
$10,000+
Min Project Size
$100 - $149/hr
Avg Hourly Rate
2 - 9
Employees
2007
Year Founded
Services
Focus
Industries
Clients
Services Provided
40% Packaging Design
30% Brand Identity Design
15% Graphic Design
15% Brand Refresh & Rebranding
About the Team
OUR STORY
Workshop Branding excels in creating meaningful brand connections through packaging, combining graphic design, strategic insight, and original illustration. Rooted in a mission to go beyond mere recognition, they craft compelling brand narratives that engage consumers deeply. Serving families and children with a boutique aesthetic yet a multinational outlook, Workshop delivers exceptional creative solutions across diverse projects—from established global brands to ambitious startups. Led by co-founders Allen Mazie, a branding strategist with over 20 years of experience including work with Procter & Gamble and Nestlé, and Jothan Cashero, a creative director celebrated for his conceptual design expertise, Workshop is dedicated to reinforcing brand stories at every consumer touchpoint. Their thoughtful approach inspires engagement that lasts from shelf to home.
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+
Average Hourly Rate
$100 - $149/hr
Locations
Headquarters
548 West 28th Street
New York, New York, United States 10001
