Wizard Digital Marketing Agency

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Overview

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2015

Year Founded

ABOUT WIZARD DIGITAL MARKETING AGENCY

Performance Based Advertising

We are an acclaimed digital marketing agency based in Athens, Greece, recognized as a Google Premier Partner. Our goal is to assist businesses in developing a sustainable online marketing strategy that results in profitable investments by providing customized online marketing solutions and services. We cater to a diverse range of industries and clients, making a significant impact for both large corporations and small enterprises. Among our trusted clients are both groundbreaking innovators and well-known brands.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided+4 Services

10% Search Engine Optimization (SEO)

13% Digital Strategy

15% Pay Per Click

8% Conversion Rate Optimization (CRO)

5% Social Media Marketing

13% Google Ads Management

7% YouTube Advertising

10% Meta Ads Management (Facebook & Instagram)

About the Team

OUR STORY

Wizard is a distinguished Performance-Based Advertising Agency committed to helping visionary companies advertise with the effectiveness of major brands, thereby increasing their brand recognition and driving sales growth. With over 60 awards highlighting their excellence, Wizard stands out as the only digital agency in Greece recognized as a Finalist at the 2024 Global Search Awards for Best Use of Data in PPC. For three consecutive years, they have ranked among Greece's top three Performance Marketing Agencies, a feat supported by Google through the Peak Performance Awards. Their dedication, expertise, and relentless work ethic have earned them prestigious technology partner badges, underscoring their commitment to achieving customer objectives.

Portfolio

AHI Carrier Achieved 6M+ TikTok Views in 3 months

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**Results** **The Strategy** To address TikTok's specific requirements, we devised a strategic campaign that merges entertaining and educational content, tailored to suit both AHI Carrier's needs and audience preferences. **Developing Engaging and Informative Content:** The content was designed to be both enjoyable and informative, delivering key insights into HVAC products while keeping the audience continually engaged. **Collaborating with Established TikTok Creators:** We partnered with creators who have a strong understanding of TikTok's platform, adept at aligning content with current trends while preserving AHI Carrier's professional image. **Utilizing Modern Editing Techniques:** The video production employed contemporary techniques such as swift transitions and animations to create a lively and captivating viewing experience. **Getting Involved in Popular Trends:** We tapped into trending TikTok formats and introduced branded challenges to encourage audience participation and enhance the organic reach of our videos.

Flip's Visibility Boost & Organic Growth in Greece

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Results The Strategy We addressed Flip's challenges directly. Our initial step involved identifying and prioritizing the most advantageous high-intent keywords for Flip's business. We concentrated on keywords with significant search volume and high conversion potential, such as "iPhone 15" and "μεταχειρισμένο iPhone." With a well-defined keyword strategy established, we developed focused content and blog posts that resonated with the Greek audience, enabling Flip to achieve higher rankings in Google search results. Subsequently, we enhanced Flip's website by boosting site speed, ensuring the correct use of headings, and crafting engaging meta descriptions. Our technical SEO upgrades made the site more user-friendly and optimized for search engines. Acknowledging the importance of local expertise, we provided insights into the Greek language and market nuances, ensuring that Flip's content and messages were culturally relevant and appealing. Our off-page strategy aimed at increasing domain authority, which involved executing link-building campaigns and collaborating with Greek influencers and bloggers to strengthen Flip's online presence and credibility. Through these collective efforts, we developed a comprehensive SEO strategy that addressed all of Flip's needs.

Cool Club eCom: +63% YoY Growth in New Customers

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Results: This strategy resulted in a remarkable 63% growth in new customers (transactions) during the September to November quarter (compared year-over-year), while maintaining the same advertising budget. A new customer is identified as someone making their first purchase on the e-shop, with their email serving as a reference point. The Strategy: Our solution involved a multifaceted implementation comprising two main components: Data Analysis and Segmentation. We categorized the customer base into new and returning customers, ensuring these segments were consistent across all advertising platforms. Moreover, our segmentation incorporated sales from over ten physical store locations. This enabled us to create distinct audience groups for new customers (first-time buyers) as well as existing customers (repeat buyers), with automatic synchronization across all paid advertising channels. Technical Implementation: It was essential to include the customer's group classification (New Customer or Repeat Customer) in the purchase event. This allowed us to promptly update both paid media and Google Analytics regarding the customer's status (transaction). Consequently, we could launch acquisition campaigns specifically targeting new customers through Google Ads and verify their effectiveness in attracting fresh clientele. We employed this same method for paid social media and newsletter campaigns. This strategy allowed us to concentrate our budget on attracting new customers, which we enhanced with special discount offers for them. In contrast, we considerably reduced the budget for existing customers, facilitating their access to the site primarily through organic channels and newsletters.

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