Growing Multiple Inbound Channels for a Legal-Tech
Enhancing Domain Authority and LinkedIn Engagement for a Legal Tech Company
When an innovative legal tech company reached out to us at WinSavvy, they were keen to amplify their online presence and attract more clients through their website and LinkedIn. Here’s how we achieved that.
Increasing Domain Authority: We recognized that a strong domain rating is crucial for improving visibility and credibility. Our goal was to reach a domain rating of 35 to significantly enhance the firm's search engine rankings. To accomplish this, we created a comprehensive SEO strategy that included producing high-quality content and implementing effective link-building techniques. We aimed to secure backlinks from reputable sites in the legal and tech sectors, which subsequently boosted the firm's profile and search engine ranking.
Improving LinkedIn Engagement: LinkedIn proved to be a valuable platform for this client, considering its professional user base. We revamped their LinkedIn approach to increase engagement and grow their follower count. This involved creating engaging, industry-focused content that encouraged discussions and highlighted the firm’s expertise. By regularly posting visually appealing content and thought-provoking articles, we established the firm as a leading voice in the legal tech industry.
The Outcomes: Our strategic efforts were successful. We achieved our goal of raising the firm’s domain rating to 35, and their LinkedIn page evolved into a thriving community. Now, the firm boasts a strong LinkedIn following, with a significant amount of their website traffic and new client inquiries coming from their upgraded website and active LinkedIn engagement.
Key Insight: This project demonstrates the effectiveness of targeted digital strategies in enhancing online authority and connecting with a professional audience. By utilizing the right platforms and emphasizing quality interactions, we helped the legal tech company achieve significant growth and a strong online presence.