Like people, brands undergo various life stages and encounter both successes and challenges. From the excitement of new projects filled with aspirations to well-established brands that continue to offer valuable insights, Willoughby supports brands in their growth, achievement, and maintenance of peak performance. Our team, known as Willo-bees, is made up of an inquisitive and dedicated group of creatives located in Kansas City and San Francisco. We consist of skilled and experienced brand strategists, designers, writers, and programmers from diverse generational backgrounds—including Millennials, GenXers, and Boomers—each bringing unique perspectives that enrich our work. Our firm is guided by a new generation of homegrown owner/principals who have collaborated for over 15 years at Willoughby. Founded by Ann Willoughby, we hold the distinction of being the longest-running, continuously operated woman-owned (WBE) brand design firm in the United States.