whyDesign
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Overview
$5,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
2013
Year Founded
ABOUT WHYDESIGN
Creating pleasant experiences by solving problem.
Strategic UX/UI and Product Innovation for the Digital-Physical Age
Whydesign.works is a premium design consultancy headed by Marcel Oelschläger, a seasoned UX/UI Specialist and Innovation Strategist boasting over 15 years of experience. We excel in addressing the most intricate challenges faced by global industry leaders, converting complex business logic into intuitive, award-winning digital-physical ecosystems. Our services extend beyond interface design; we construct strategic connections.
In an era where digital platforms and physical products are increasingly intertwined, we assist companies in navigating the "in-between." Our projects range from IoT-enabled agricultural solutions for Bayer AG to comprehensive design systems for ABB, setting the benchmark for contemporary B2B and Enterprise interactions.
Our Core Competencies:
**Complex B2B & Enterprise UX:** We flourish in data-intensive environments, specializing in translating complex functional logic—like risk management platforms, analytical dashboards, and industrial back-office systems—into high-performance interfaces for power users.
**Design System Engineering & Ops:** We create the definitive design framework for your brand. Our team designs scalable, token-based design systems in Figma (as seen with Busch-Jaeger/ABB) to maintain consistency across global platforms and ensure smooth transitions to engineering teams.
**Strategic Product Innovation:** Utilizing a research-driven approach (ISO 9241-210), we oversee the entire product lifecycle—from qualitative user research and foresight studies to rapid prototyping and market-ready UI design.
**Physical-Digital Integration:** Combining expertise in both Industrial Design and UX, we are uniquely positioned to create Product-Service Systems (PSS) where hardware and software operate in perfect sync.
**Reasons to Partner with Us:** We function as a comprehensive innovation partner. Whether we are mentoring internal teams to enhance their design capabilities or spearheading a critical redesign for a B2B marketplace, our commitment remains steadfast to User-Centric Excellence and Technical Precision.
Languages Spoken
EnglishGerman
HIGHLIGHTS
$5,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
2013
Year Founded
Services
Focus
Industries
Clients
Services Provided
13% Product UX Strategy
15% Design System Creation
7% Interaction Design
10% UX Research & Usability Testing
5% Wireframing & Prototyping
35% Brand Identity Design
15% Packaging Design
About the Team
OUR STORY
With a focus on interconnected ecosystems, our company excels in Product-Service Systems Design, blending physical and digital experiences to create impactful solutions. Collaborating closely with clients, we develop innovative products and software, including spatial incineration technologies and market-ready offerings, ensuring exceptional user experiences. Our expertise encompasses service design and innovation, where we identify stakeholder needs and transform insights into strategic goals aligned with organizational objectives. We provide end-to-end support in UX and industrial design—from research and ideation through prototyping and production—working hand-in-hand with engineers. Rooted in a philosophy centered on understanding the underlying motivations of all involved, our approach fosters holistic, user-aligned designs. Our diverse educational background and award-winning projects underscore our commitment to excellence.
Projects & Clients
Project Size & Rate
Minimum Project Size
$5,000+
Average Hourly Rate
$50 - $99/hr