Silverbird Soars: From 16 to 51 DR
Silverbird, a worldwide service for multi-currency transfers, set out to significantly boost organic traffic to its product and blog pages, improve its Domain Rating for enhanced search visibility, and draw in more B2B exporters through targeted keywords. The existing Tilda website was rigid and unable to accommodate complex requirements, prompting our recommendation to switch to a custom Webflow CMS for future scalability. Initially, the migration in April 2023 faced challenges that resulted in traffic declines, but our team quickly optimized the site to ensure a smooth transition and subsequent remarkable growth.
Before Migration: Preparing Tilda for Webflow Success
We assessed Silverbird's Tilda site to pinpoint successful content and elements. These findings guided the optimization of new product pages on Webflow, incorporating compelling titles and descriptions, restructuring the URL architecture for accurate keyword targeting, and enhancing breadcrumb navigation for user-friendliness. A review of previous data also laid a strong technical groundwork prior to migration.
Blog Migration & SEO Enhancement
Silverbird's blog was transferred to a distinct CMS/domain, allowing for a complete SEO overhaul. We optimized essential on-page factors while expanding the range of semantic keywords, provided detailed briefs for writers, created internal linking structures, and added location-specific category pages and author profiles. Our content creation initiative ignited their SEO-driven blog, leading to a 30-fold increase in monthly organic traffic!
Link Building for Enhanced Authority
To establish credibility in the B2B space, we implemented a careful link acquisition strategy focused on in-house editorial assets, securing placements exclusively on higher-authority domains, and scrutinizing for spam and quality indicators. By publishing 10 guest posts a month and gradually increasing backlinks, we facilitated penalty-free growth.
12-Month Results:
- Domain Rating: 16 (2022) to 51 (2023)
- Total Backlinks: 1,300 (2022) to 2,600 (2023)
- Monthly Organic Increase: 526% overall, with 1,553% for product pages and 2,795% for the blog
- Annual Organic Performance: 536% growth in total traffic, 1,362% increase for products, and 6,833% surge in blog traffic.