Sumiso
Services: Branding and Visual Communication Strategy
Situation: Sumiso is a brand of Indian origin that focuses on crafting minimal, sustainable, and timeless clothing. The brand's main goal is to offer premium, sustainable fashion for everyday use while minimizing carbon footprints. To achieve this, Sumiso utilizes eco-friendly fabrics, avoids chemical washing, and employs recyclable packaging.
Approach: Our mission was to effectively communicate the brand's unique selling proposition in a way that makes sustainable fashion appealing, contemporary, and fashionable to the target audience. We concentrated on emphasizing Sumiso's three core principles: sustainability, minimalism, and soulfulness. Through its website and social media, we aimed to engage the audience and showcase that sustainable and minimalist designs are integral to fashion. We captured the intersection of fashion and sustainability by incorporating visuals of natural elements to resonate with the brand's offerings. After receiving positive feedback, we thoughtfully developed a modern, minimalist brand identity to attract Gen Z and millennials, ensuring that the audience understands that sustainable and minimalist fashion can be anything but dull.