Jonathan Whaling brings 25 years of comprehensive experience in market research from both client and supplier perspectives. He has pioneered market research functions at leading technology firms, including the $3 billion software company SAS, and has developed programs addressing emerging technologies, financial services, and strategic business challenges. With expertise in research design, B2B focus group moderation, customer advisory facilitation, and executive interviews, Jonathan combines a solid educational foundation—MBA in marketing and operations from Owen Graduate School of Management and BA in accounting and economics from Duke University—with certification from the Burke Institute. His client-focused approach begins with understanding objectives through consultation and preliminary research, enabling tailored, cost-effective methodologies. Drawing on his extensive industry network, he offers insightful recommendations that may