WFMA agency

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

ABOUT WFMA AGENCY

We empower, you grow.

Developing effective eCommerce strategies and engaging marketing campaigns is our specialty. We not only capture your customers' attention but also keep them engaged, leading to increased clicks and purchases. Our team excels at merging creativity with data-driven insights to achieve tangible results. We specialize in eCommerce strategy, customer journey development, and email, search, and content marketing. Our goal is to help you connect, engage, and convert your customers like never before. From the initial visit to your eCommerce site through to the purchase and beyond, we will outline the customer journey and optimize each interaction to ensure smooth and memorable online experiences that enhance conversions, loyalty, and advocacy.

Tech Stack

Shopify

Languages Spoken

EnglishMaltese

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

14% Email Marketing & Automation

8% Content Marketing Strategy

10% Ecommerce Marketing

2% Digital Strategy

33% Brand Identity Design

33% E-Commerce Development

Portfolio

Email Automation  for Ermitažas

Ermitažas

Client Ermitažas is one of the largest home and house retailers in Lithuania, having been in business since the mid-2000s. Over the last twenty years, it has established itself as a primary choice for individuals moving homes, renovating spaces, and gardening. Objective: Although Ermitažas is widely recognized for its physical stores, their ecommerce ambitions are significant. To achieve their ecommerce objectives, they enlisted our help for growth acceleration through email automation. "The email campaigns were highly successful, with an average open rate of 56%, an average click-through rate of 9.45%, and an impressive 38 times return on investment in just the first three months!" The effectiveness of automated email marketing: While Ermitažas is best known for its physical locations, their ecommerce aspirations are substantial. To support their ecommerce initiatives, Ermitažas engaged us to accelerate their growth through email automation. We implemented email flows aimed at boosting sales in key online categories while enhancing customer lifetime value for all their products. The WFMA team fine-tuned email performance through A/B testing of the email flows and concentrated on critical products to maximize the return on investment of the automated emails. Results: Engagement and conversion rates for Ermitažas's automated email flows improved significantly, surpassing industry performance benchmarks. Interested in achieving similar results? Contact us!

Email Automation  & Consulting for Tiny Riot

Tiny Riot

Tiny Riot, a small British collective, specializes in mixed media to produce Limited Edition artwork, screen prints, lithographs, and giclee prints. Their collections are inspired by music legends, artists, and classic cartoon characters. Since its beginning, Tiny Riot has collaborated with Harvey Lloyd Screens, using hand-pulled silk screens to ensure vibrant colors in their prints. Tiny Riot approached WFMA to enhance their email automation strategy, improve their CRM, and ultimately boost revenue through Klaviyo. Recognizing the potential of Tiny Riot, we established ambitious goals, creating an email strategy tailored to different stages of the customer lifecycle. This involved auditing their email account and effectively segmenting and organizing their audience. To kick off, we reviewed the brand’s email performance and audience, crafting a customized email strategy that emphasized audience segmentation, automated email flows, email campaign planning, and A/B testing. We set up automated emails for customers at every stage of the buying process, from initial discovery to post-purchase, while also encouraging product reviews through the Judge Me Reviews x Klaviyo integration. Additionally, we helped Tiny Riot plan their Black Friday and Christmas campaigns and created holiday-themed automation flows to optimize sales via email. The Black Friday welcome flow alone contributed to 13% of all Q4 email flow revenue, achieving an impressive open rate of 68%, a 17% click-through rate, and a 9% conversion rate. Results included: - 135% increase in email revenue - 127% rise in email flow revenue - 155% growth in email campaign revenue - 60% average open rate for email flows - 10% average click-through rate for email flows - 38% average open rate for email campaigns - 1.5% average click-through rate for email campaigns.

Digital Strategy and Implementation for Ecommerce

Maria Galland

**Brand** Since 1962, Madame Maria Galland has been a trailblazer in the skincare industry. **Goal** Maria Galland enlisted us to lead a digital transformation and enhance the brand through an omnichannel marketing strategy. Our aim was to establish a lasting digital strategy that would boost brand awareness, foster partnerships, and drive online sales. **Approach** We began with a comprehensive audit of the e-commerce site and a complete analysis of digital marketing efforts. The insights gained informed an integrated digital strategy focused on optimizing e-commerce, developing blog creation guidelines, implementing automated email marketing, and planning social media strategies, along with a display advertising initiative. **Email Marketing** We leveraged email marketing to build trust and cultivate a deeper connection between the brand and both B2B and B2C customers while also enhancing profitability, customer retention, and brand loyalty. We refined the service email flows to ensure all customer service interactions reflected the brand's image and provided additional value. By segmenting and cleaning the email databases, we improved the relevance and delivery of email marketing campaigns. As a result, we achieved a remarkable 224% increase in returning customer revenue (YoY) in the first month alone. **Display Advertising** We employed Dynamic Display Retargeting to encourage repeat purchases from existing audiences, and we boosted brand awareness through video and banner ads targeting similar and interest-based audiences. Ongoing creative, format, and audience testing for campaigns will help us identify what resonates best with the Maria Galland customer. **Results** During the first quarter, the brand's performance saw a significant boost. Revenue increased by 118%, transactions rose by 109%, and the conversion rate improved by 108%.

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"WFMA agency delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

Email Marketing & Automation

Content Marketing Strategy

Ecommerce Marketing

Digital Strategy

Brand Identity Design

E-Commerce Development

Industry Recognitions

Branding & Marketing Interview with RankWatch

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Interview with RankWatch | Email Sender Reputation

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Digital Journal Article on Female Leadership

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Locations

Headquarters

Mindaugo g. 32

Vilnius, Lithuania 03214

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