Email Automation
& Consulting for Tiny Riot
Tiny Riot, a small British collective, specializes in mixed media to produce Limited Edition artwork, screen prints, lithographs, and giclee prints. Their collections are inspired by music legends, artists, and classic cartoon characters. Since its beginning, Tiny Riot has collaborated with Harvey Lloyd Screens, using hand-pulled silk screens to ensure vibrant colors in their prints.
Tiny Riot approached WFMA to enhance their email automation strategy, improve their CRM, and ultimately boost revenue through Klaviyo. Recognizing the potential of Tiny Riot, we established ambitious goals, creating an email strategy tailored to different stages of the customer lifecycle. This involved auditing their email account and effectively segmenting and organizing their audience.
To kick off, we reviewed the brand’s email performance and audience, crafting a customized email strategy that emphasized audience segmentation, automated email flows, email campaign planning, and A/B testing. We set up automated emails for customers at every stage of the buying process, from initial discovery to post-purchase, while also encouraging product reviews through the Judge Me Reviews x Klaviyo integration. Additionally, we helped Tiny Riot plan their Black Friday and Christmas campaigns and created holiday-themed automation flows to optimize sales via email.
The Black Friday welcome flow alone contributed to 13% of all Q4 email flow revenue, achieving an impressive open rate of 68%, a 17% click-through rate, and a 9% conversion rate.
Results included:
- 135% increase in email revenue
- 127% rise in email flow revenue
- 155% growth in email campaign revenue
- 60% average open rate for email flows
- 10% average click-through rate for email flows
- 38% average open rate for email campaigns
- 1.5% average click-through rate for email campaigns.