GCC's First AI-Powered B2B Platform for Business
HUMD is the first AI-driven B2B platform in the GCC that focuses on essential business services. The objective of HUMD was to transform how businesses in the GCC procure print services, packaging, merchandise, and corporate gifts in a market that was previously disjointed, offline, and inefficient. They aimed to create a platform that catered to both businesses of all sizes looking to place orders and offline manufacturers and suppliers wanting to sell online without needing technical know-how or incurring setup costs.
What we developed is a comprehensive B2B marketplace with three unique product categories: a consumer-focused marketplace featuring over 10,000 products, AI-generated mockups, and partial payment options; an Enterprise module offering instant quotes, sample requests, and one-click reordering; and VendorOS, which enables offline vendors to list products, manage orders, and receive payments without any technical skills. The entire system is powered by AI, providing real-time design previews, complete pricing control, and transparent delivery schedules from the beginning.
As a result, HUMD is operational at humd.ae and has expanded to serve more than 1,600 customers, including over 100 enterprise clients, with over 2.5 million transactions across four countries: the UAE, Saudi Arabia, Oman, and Kuwait.