Creative Energy
Creative Energy is the leading company in the Bay Area for hot tubs, fireplaces, and swim spas. With 40 years of experience, they have operated award-winning showrooms in San Rafael, Pleasanton, and San Mateo. They approached us with an outdated website design that was challenging for their staff to manage and update, lacked responsiveness, and was deficient in lead tracking and storage forms. Our initial step was to completely redesign their site, including updating their logo. Utilizing a comprehensive bootstrap design, we revamped years of content and numerous forms into a fully responsive website that performs well across all devices. Our ongoing partnership post-launch entails continual improvements and redesigning sections of the site where user experience needs enhancement. By utilizing heatmaps, analytics, and conversion tracking, we continually refine the site to boost sales and ensure users can quickly and effectively find the services and products they need. At West County Net, we view a website as a conversion platform. Hence, we developed fully manageable sections, including a clearance center, weekly and monthly specials, a blog, a review platform, a full-service center, and sortable product categories. This comprehensive approach transforms a typical brochure website into an application-level site. Beyond creating a premier responsive and conversion-focused website, Creative Energy has partnered with West County for all their digital and integrated marketing needs. We collaborate with them on SEO, SEM, email marketing, social media, and print campaigns to help them maintain their leadership in one of the country's most competitive markets.