Wells Collins is a renowned brand designer situated in Denver, Colorado, who specializes in crafting logos, custom wordmarks, and extensive brand identities. He is particularly recognized for his unique typography and hand-lettered creations. His approach is flexible, catering to the specific needs of his clients and the essence of each project. Inspiration strikes him from various sources, including furniture design and restaurant matchbooks. Emphasizing teamwork and refinement, Wells believes that exceptional design results from a collaborative creative journey. He has partnered with a wide array of global clients, including coffee shops, restaurants, fintech startups, cannabis businesses, and even assisted other agencies in developing their visual identities. His adaptability to different sectors and design challenges has established him as a highly sought-after designer. His creative process always begins with putting pen to paper, as he believes that generating numerous ideas leads to quality outcomes. During the Discovery Phase of any design endeavor, his traditional hand-drawing techniques enable him to think swiftly and iterate rapidly.