Meet Felicity, a dedicated Melbourne-based freelance copywriter with a passion for crafting impactful content that drives results. With a solid academic background including a BA (Hons) in English, a PhD in online media, and a BPsych, Felicity combines creativity, empathy, and strategy to produce compelling, SEO-optimized copy tailored to each client's unique needs. Formerly General Manager at The Trish Nicol Agency, she brings experience managing teams and delivering sharp, intelligent copy. Specializing in conversion-focused content, Felicity offers comprehensive services from website copy to digital marketing, ensuring messages cut through the noise and connect deeply with audiences. Committed to innovation and storytelling, she partners with businesses to create meaningful narratives that boost engagement and growth.