The Weinheimer Group

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2016

Year Founded

ABOUT THE WEINHEIMER GROUP

A global branding + AI marketing consultancy.

We create brands. Our team consists of top brand marketing consultants in the field, including strategists, designers, innovators, and digital marketing experts. We represent the future of exceptional creative work, fully embracing the idea that individuals are more effective and imaginative when they can choose their work environment and schedule. We recognize the hurdles businesses encounter in their early stages, during pivots, or while navigating a changing market. Additionally, we understand that technology is fundamental across all industries. The Weinheimer Group serves as the central hub for data-driven brand development, product launches, and all subsequent branded customer interactions. Our services encompass: Brand Truth Research, Brand Messaging Architecture, Brand Identity, Digital Marketing Strategy, Integrated Marketing Communications, Digital Transformation Coaching, and Measurement.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2016

Year Founded

Services

Focus

Industries

Clients

Services Provided

16% Brand Identity Design

10% Logo Design

7% Graphic Design

27% Digital Strategy

7% Other Digital Marketing

33% Market Research & Competitive Intelligence

About the Team

OUR STORY

With over 33 years of marketing leadership, Tim has been a driving force in digital brand marketing transformation and innovation. Passionate about wine and its community-building magic, he co-invented the patented Earned Lift Model (ELM), linking PR investment directly to sales through advanced statistical modeling. His work has earned him accolades such as the 2024 Digital Agency of the Year and 2025 Data-Driven Agency of the Year from SABRE North America. Tim's career spans collaborations with Fortune 500 companies like IBM and Hershey's, nonprofits like amfAR, and government entities. A recognized judge of industry awards, he has authored pioneering AI and branding books. Early on, he founded Su Vino Winery in Texas, earning multiple honors. Now based in Austin with

Portfolio

Spiceworks Global Brand Strategy / Spiceworld

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Image is crucial, and Spiceworks required one that reflected the strength of their extensive, borderless, collaborative networking platform comprising over 5 million IT experts. Initially, we collaborated with key stakeholders to clarify Spiceworks' objectives, challenges, and mission during their expansion. By auditing existing assets and resources, we started to establish a unified and intuitive brand architecture that could be easily recognized worldwide. After understanding Spiceworks' structural identity, we shifted our emphasis to their cultural identity. The next step was to develop messaging. We created a framework that succinctly defined the brand's identity, purpose, promise, mission, core values, and vision. A major focus throughout this process was to ensure that everyone involved in building Spiceworks agreed on the brand's new direction. To maintain alignment at every stage, The Weinheimer Group collaborated with Spiceworks' design team to embark on an exploratory mission for a comprehensive, multi-iterative logo design. Once we identified two suitable options, we worked together with Spiceworks' research and marketing teams to conduct focus groups, testing, and legal reviews. Ultimately, we assisted the internal design teams in creating a new logo that symbolized the redefined brand as a unique, disruptive innovator while still appealing to both their IT professional and technology marketing audiences, both established and emerging.

Virtual Care for Kids Brand Identity and Launch

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Since its establishment in 2011, Urgent Care for Kids has become Texas’ largest network of pediatric care clinics and was the first in the nation to introduce on-demand virtual pediatric services in 2018. As a pioneer in the telemedicine landscape, Urgent Care for Kids collaborated with The Weinheimer Group to develop a strategy for naming their virtual service, enhancing their brand identity, and creating an integrated communication strategy for both brand and digital marketing. The goal was to solidify their leadership in the market while clearly communicating their friendly and modern patient experience, ensuring that parents feel equally assured online as they do in person. Additionally, the brand aimed to refresh its beloved mascot, Dr. Dewey Duckworth, for all retail and online interactions. Through research into brand values and audience personas, we identified the best positioning for Urgent Care for Kids to engage with a diverse array of consumers and professionals, particularly parents from various cultural and socio-economic backgrounds who might benefit from the brand’s virtual services in underserved areas. This led to the development of a new brand messaging framework and manifesto, culminating in the creation of Virtual Care for Kids as a sub-brand under the Urgent Care for Kids umbrella.

Weinheimer Group Introduction

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We are a brand marketing consultancy dedicated to creating brands that resonate with individuals. Our commitment is to ensure your brand thrives with well-planned, insight-driven creativity while we assist your business in forging and enhancing significant, enduring connections. Guided by our fundamental principles of passionate creativity, intense focus, and a people-centric approach, we aim to impact the world beyond business through innovative ideas and skillfully applied technology.

7 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"The Weinheimer Group delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Brand Identity Design

Logo Design

Graphic Design

Digital Strategy

Other Digital Marketing

Market Research & Competitive Intelligence

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