SMPLSTC Redesign & SEO
Prior to our website redesign and SEO strategy implementation, the SMPLSTC site was challenging to navigate. The previous version did not offer a user-friendly shopping experience, making it hard to locate products and necessitating excessive scrolling. Additionally, SMPLSTC was not achieving good rankings on search engine results pages (SERPs), even struggling to be found under its own brand name. These issues posed significant challenges for the online store, which was generating no sales. We opted to redesign SMPLSTC’s website and overhaul its eCommerce SEO strategy. Our web designer created a site where products could be easily located, integrated optimized call-to-action buttons, and simplified the Add to Cart and Checkout processes. The revamped website focuses on boosting conversions, enhancing user experience (UX/UI), and providing a more straightforward interface. To elevate SMPLSTC's SEO, our specialists concentrated on achieving top rankings for the brand's organic search results, conducted research on high-intent keywords that the shop could target, and collaborated with the company to broaden its product range and promote expansion. Following the redesign and SEO efforts, SMPLSTC experienced remarkable improvements in its online presence and conversion rates. Within six months, total clicks on the website soared by 211%, and its conversion rate rose by 156%. SMPLSTC also saw substantial increases in both total clicks and impressions.