Joanna Hustles
The client came to me with a specific goal: to design a striking, high-converting landing page that would act as the online hub for her course, the Ultimate Branding Course (UBC). She desired a platform that conveyed a calm, feminine, and introvert-friendly vibe while being persuasive and conversion-focused, in line with her faceless marketing approach. My responsibilities encompassed the entire website development process, including project planning, user experience structure, and content organization. I designed the site using Elementor, implementing a scroll-based storytelling format, along with strategically styled copy sections, custom visuals, icons, and mockups for her digital offerings. I also integrated a funnel with a freebie download and email automation, optimized the site for mobile use and speed, and ensured a schema and SEO-friendly layout.
The end product is a sleek, modern, and fully responsive website that leads visitors on a coherent journey—from learning about the offer, to feeling motivated, to signing up or purchasing. Additional elements include a bonus offer section (a free landing page) to enhance conversions, well-placed testimonials to foster trust, and faceless imagery that aligns with her personal yet discreet branding. The technology stack was built entirely on WordPress and Elementor for easy client modifications, featuring a scroll-friendly design for a seamless mobile experience.
As a result, the site now effectively supports the client's marketing strategy, aids in expanding her email list, and serves as the primary landing space for her audience of over 56,000 followers. It has already garnered positive feedback from her community and solidifies her as a professional, trustworthy brand.