PGL Holidays - Schools
The project initially centered on PGL.au, the Australian division of PGL, which required a complete rebranding, redesign, and development. The focus was on enhancing the user journey and conversion rates while capturing the brand's energy. We then proceeded to the UK division, where the educational segment needed similar improvements to match their Australian counterparts, with a heightened emphasis on targeting diverse audiences across multiple sites in the UK. Following that, we worked on the Adventure holidays site, which needed a full revamp with a new emphasis, specifically the implementation of a custom booking system that worked seamlessly with the frontend. Lastly, PGL Beyond was developed as a corporate information site that unites all brands and reinforces PGL’s identity as a versatile provider. This new site had to be dynamic and present all brands cohesively. From the outset, a collaborative and consultative approach was crucial; we weren't merely a vendor, but an integral part of the team, all while facing tight deadlines. Throughout all the projects, we collaborated with both the branding and IT teams to create not just a fresh look, but also dynamic websites that met the business's technical needs. Key features delivered included: a user interface to let visitors choose their audience type, delivering tailored content accordingly; custom-built slider elements, activity and program sliders, and flip boxes supported by a database linking locations, activities, and programs backend; dynamic content specifically designed for a straightforward and intuitive user experience; enhanced eCommerce functions to boost conversion rates and automate backend processes through APIs, minimizing manual processing; and a tailored booking plugin that integrated with WooCommerce and ensured booking data flowed into PGL’s systems. Additionally, Web Wonderland offers ongoing support and maintenance.