Toys & Games Retailer - New Shopify Store
**Overview**
The client is a prominent online seller of gifts, toys, and gadgets. Established in 2014, the company has experienced rapid growth recently, aided by effective marketing campaigns on Google and TikTok. However, with around 5,000 products and 12,000 SKUs, the client required a new website that could better organize and display its offerings, enhance conversion rates, and facilitate ongoing growth. The old website was outdated and hard to navigate, making it difficult for customers to locate desired items. Furthermore, the website's conversion rate was underperforming, and the company needed assurance that their online store could convert before investing in new marketing avenues.
**The Approach**
Our team created a new website tailored to their specific requirements. We began by conducting a comprehensive user experience (UX) audit to pinpoint the existing website's weaknesses and devise an improved UX for the new site. One of the major hurdles was structuring the extensive product catalog. Collaborating with the team, we developed a new categorization system that would enhance user-friendliness and help customers find products more easily. Additionally, we introduced a new filtering system that allowed customers to refine their searches based on criteria such as price, brand, and age range. Alongside enhancing the UX, we concentrated on increasing the new website's conversion rate by implementing several changes, including:
**The Outcomes**