We Are Traction

Traction is a dynamic agency specializing in accelerating new and reimagined brands through Rapid Brand Prototyping and Creative Strategy. Founded by industry leaders like Gellan Watt, a highly decorated global brand strategist, and John Darling, an experienced entrepreneur with META roots, Traction blends data-driven insights with creative innovation to challenge norms and outthink competitors. Their expertise spans comprehensive services including branding, web and app design, user testing, and development, all aimed at delivering swift, impactful results. With a legacy as digital natives, they have driven multi-million dollar brand launches and generate nearly half a billion in client website revenue annually. Committed to rapid, measurable outcomes, Traction's collaborative approach fosters brand growth and client satisfaction through bold thinking and proven strategies.