Lyxor ETF Climate Change Masterclass
Lyxor ETF, a part of the Société Générale Group, envisioned a transformative approach that encourages investors to combat climate change through innovative investments aimed at keeping global temperature increases below 1.5°C. We were given the challenge of developing a leading 'full-funnel' campaign within just eight weeks. Our strategy included carefully targeted, multilingual advertising, email outreach, and CRM initiatives that directed investors to our newly launched Climate Hub. This hub featured over 60 pieces of content related to Environmental, Social, and Governance (ESG) topics, an extensive 80-page Climate Guide, and a unique tool called CoTool. The CoTool was user-friendly and allowed investors to quickly evaluate the climate impact of their portfolios, thereby promoting a transition to more sustainable investment practices. Additionally, we organized a 60-minute Virtual Masterclass—an interactive magazine-style livestream to introduce Lyxor's new Climate range—hosted by an award-winning BBC presenter and featuring expert insights from globally recognized thought leaders. The event provided direct engagement opportunities for the audience through moderated comments, live polling, and Q&A sessions, creating an interactive and immersive experience. Our full CRM integration also captured user data for tailored communications and follow-up sales efforts after the event.