Creative Technology - Broad Institute MIT
Broad Institute MIT and Harvard
We undertook a redesign and custom development project for both external and intranet applications at the Broad Institute of MIT and Harvard. As a leading global hub for genomic research, the institute naturally faces complex challenges, particularly in communicating intricate information to a diverse array of stakeholders. This includes researchers from various fields such as medicine, biology, chemistry, computation, engineering, and mathematics, all of whom are involved in its initiatives. Creating a website experience that caters to these users presents both a challenge and a creative opportunity. Our objective was to evolve the website into a dynamic and enduring media experience, which required careful coordination between product strategy, content strategy, modular visual and user experience design, along with a robust CMS to support these components. Utilizing a modular design system, WDB Agency delivered a library of over 30 distinct modules that can be deployed across any page, enabling the creation of interactive and unique user experiences to effectively convey scientific narratives at scale.