Timber Ridge Branding & Marketing Platform
Timber Ridge Estates is a 450-acre property located near Tuskahoma, Oklahoma. Although it is just three hours from DFW, its secluded position means it experiences little tourist traffic, making it a hidden gem. Owners Brenda and Rob Richey assembled a group of investors who shared the vision for this upscale, gated mountain community. Brenda collaborated with Watson from the beginning, and being part of their success has been remarkable. People from Dallas enjoy vacationing, particularly for weekend getaways to Broken Bow, OK, a popular but now crowded state park in the Oklahoma mountains. Our objective was to attract Broken Bow enthusiasts to purchase property at Timber Ridge, which is about an hour away. Timber Ridge offers a much lower entry cost and a more relaxed atmosphere, but Sardis Lake and its vicinity remain largely unknown to Dallas vacationers. We needed to make a strong impression, demonstrating that Timber Ridge was a viable option and that potential buyers could trust Brenda and her team with their investment. During our Brand Strategy phase, we thoroughly analyzed our target audience and competitors, uncovering a substantial untapped market and realizing that existing options were failing to meet their needs. We created a brand focused on fostering a community of like-minded outdoor lovers who would be interested if a reliable alternative was presented. We developed a website aimed at appealing to discerning buyers aged 40 to 65, while also crafting messages that highlighted the area's all-age attraction and the investment potential of Timber Ridge. Following that, we formulated a comprehensive marketing strategy that included ongoing SEO support, targeted Google and Facebook advertising, television commercials, and print promotions.